Guest & PR Publication Case Study Analysis – How effective are Guest Posts, Expert Guides, Listicles and Press Releases at GLB?

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Many more people are asking if it’s worth getting published on the Green Living Blog hence why I want to talk to you about recent case studies I have analysed as the digital marketer and SEO strategist at ClickDo, which you can also view in this video:

I want to start by highlighting that the magazine achieves an average of 2k views monthly and over 8k events as you can see below. This means that the visitors are very engaged and interact with the content by clicking on added internal and external links, buttons, images, videos, or embedded posts.

green-living-blog-organic-traffic-analysis

For people looking to get published or featured on the Green Living Blog or who are in search of guest posting and digital PR opportunities, the platform is becoming more attractive with such metrics. It is fair to say that with over 8k actions within a month, the chances of achieving clicks and conversions with guest posting here are higher, apart from the obvious SEO benefits.

The Green Living Blog offers different forms of publications as a media platform, and I had a deeper look at these different formats and how they perform in terms of SEO and exposure – please remember that the shared statistics are correct as of the date of this publication and are subject to change.

The magazine publishes content covering eco topics in categories like business, technology, retail, home and living as well as directory posts and listicles which feature top-rated businesses and organisations in the sustainability sector.

It invites anyone looking to share expert advice, eco insights, tips, and hacks to get featured, so there is an opportunity for eco representatives as well as experts and authors to get guest content live.

Let’s start by looking at the most common and preferred format – the guest post.

Guest Post Case Study: Advantages and Disadvantages of Bioplastics

Bioplastics: Pros & Cons and are they the Future?

The authors at the Green Living Blog regularly publish editorial articles and guest posts.

This specific article has been performing very well as a guest post (their editorial articles perform well too). As you can see it has reached a significant amount of engagement within just 3 months with nearly 1k clicks and nearly 20k impressions from Google alone, excluding additional engagement from Bing, Yahoo, and direct clicks for example.

This post has been ranking successfully because it covers popular related keywords such as “pros and cons of bioplastics” or “bioplastics” which it ranks for on Google.

guest-post-case-study

For a guest post to achieve this, it’s important that it targets keywords with a lower keyword difficulty and that it is optimised for search engines in terms of the images and article metadata. The expert team can assist with SEO optimization as they work closely with the SEO experts at ClickDo.

Expert Guide Case Study: The Role HVAC Plays in Green Building Design

Why HVAC plays a Key Role in Green Building Design

Moving on to another popular publication format, here is an expert guide case study. You will see a section called Green Expert Guides when you come to the Green Living Blog homepage and that’s where how-to guides, opinion pieces and tutorials are featured.

Having taken a closer look at this case study, the advantages of such a publication format are clear, especially if the author or featured brand is looking to boost its credibility and visibility.

expert-guide-case-study.As you can see in the statistics, this expert guide ranks on Google for keywords such as “HVAC system in green building” or “green building design”, which leads to it being noticed by readers looking for very niche and specific information, reaching a knowledgeable audience that is more likely to engage with the added resources.

This helps give an author or business better visibility within their niche, establishing them as experts among a targeted audience. Being found for search terms that would establish a brand that is not yet well known and searched for adds further benefits to such a format.

The GLB team can provide content support with such formats where required to make the expert guide as effective as possible to ensure that the shared insights reach the right people via the platform.

Listicle Case Study: Top Green Apps to Tackle Environmental Issues

24 Green Apps to Tackle 21 Environmental Issues Helping us Live Greener Lives

Listicles or list posts that list top-rated brands, products or services are another speciality at the GLB magazine. This format helps the business and brand to be referenced effectively on the Internet. Readers search for quick answers nowadays and listicles, directories and comparisons provide a great overview of whatever one is looking for.

listicle-case-studyAs you can see in the data, this listicle has received nearly 40k impressions on Google alone over the last 6 months and ranks for several keywords including very competitive search terms such as “green apps” and “environmental apps” which helps to introduce the brands listed to people that might have never come across it.

The listed brands can share this listicle where they are mentioned as a testament to their work and success. Recommendations intrigue many looking for suitable options in their search, hence why this format provides a great boost in terms of marketing, SEO, and trust.

Media Release Case Study: WNBR London 2023 – 100 Years of Naked Bike Riding for Sustainability

World Naked Bike Ride London 2023 – 100 years of Naked Bike Riding for Sustainability

Press release publications which are called media release publications are another format that works well for seasonal events and announcements. This particular case study shows how a tailored and keyword-optimised release can achieve significant results, especially shortly after publication which matters for more time-sensitive publication formats such as this.

The below statistics show that the media release ranks for search terms such as “WNBR 2023” and “WNBR London 2023”, which helps with creating awareness of an event and introducing a brand to people looking for something specific like “naked bike rides”.

media-release-case-studyAdditional media were included provided by the GLB team who were at the event to boost engagement with the release and make it more unique. This can also lead to gaining more followers on any referenced websites and channels. Everyone submitting press releases is encouraged to make them more unique and engaging to achieve better results and the team provide their advice for SEO press release publications.

Additionally, it is worth noting that all publication formats in the Green Living Blog magazine provide an SEO boost through a backlink, which search engines use to rank a website and evaluate its authority. Building backlinks helps to build trust and credibility and I discuss this with Fernando in more detail in this video:

To get your submission approved it should follow the magazine and search engine guidelines to ensure optimal performance. The team review all guest contributions and is selective, but they share the editorial feedback that will help to make the publication as effective as possible.

They consult about the best keywords to use, the best ways to incorporate hyperlinks and references as well as media materials. Alternatively, one can make use of their content writing or review services.

If you feel that this magazine would be a good place for you to share your insights, news or innovations then get in touch with me at manuela@clickdo.co.uk and I’ll be happy to offer my assistance with a possible feature.

Follow us on YouTube and our socials where we regularly share marketing and SEO insights to stay in the loop.

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Author Profile

Manuela WillboldOnline Media & PR Strategist
Blogger and Educator by Passion | Senior Online Media & PR Strategist at ClickDo Ltd. | Fascinated to Write Lifestyle Blogs in News & Education I have completed a journalism summer course at the London School of Journalism and manage various blogs.

About Manuela Willbold 107 Articles
Blogger and Educator by Passion | Senior Online Media & PR Strategist at ClickDo Ltd. | Fascinated to Write Lifestyle Blogs in News & Education I have completed a journalism summer course at the London School of Journalism and manage various blogs.

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